Turn your employees into ambassadors

Your people are your greatest asset and can be your best advocates. So, why not turn some of your branding efforts towards them. Don’t just make the site logical, make it emotional. Engage your employees like you would your customers. Give them the tools they need, sure, but create a site where employees want to hangout. Where the experience is interesting, relevant and current. They will love you for it. Welcome to 180° branding.